Gross Is For Vanity ... Net is for Sanity
So if you had a million dollars in revenue and a million one hundred thousand in expenses does that make any financial sense. Listen to the podcast from "Small Biz Stacey" and you will quickly learn that Gross is for vanity, Net is for sanity and the reason why you went in business in the first place.
What is the A-C-T-I-O-N system?
Marketing automation can certainly help you streamline a lot of your day-to-day activities, especially when it involves email, but marketer beware. "Small Business Stacey" shares how marketing automation can go wrong and what to about it.
When someone visits your website do you "tell or sell"? "Small Business Stacey" shares the importance of needing to educate prospects and build a "know, like, trust" factor before they're ready to buy.
On Facebook, should you use your personal page to post things about your business? Should you post business things on your personal page? "Small Business Stacey" shares best practices when it comes to mixing business and personal - on social media.
Looking for ways to better manage your social media without it being a time suck? "Small Business Stacey" shares the social media management tool she uses to help her clients be efficient and productive."
Do you find that your business slows down in the winter? Just because it's cold outside doesn't mean your sales need to go into hibernation. "Small Business Stacey" shares how you can heat up your sales even when it's cold outside.
People buy things at different price points. Should you offer your products/services at a low price point and try to upsell or should you offer the biggest option first? "Small Business Stacey" shares how to supersize your marketing.
Do you prefer to set goals or make a bucket list? "Small Business Stacey" shares why the word goal is like a 4-letter word and what works better (at least for her) in mapping out what she wants to accomplish.
People seem to never be in a better mood than during the holidays. "Small Business Stacey" shares how you can incorporate the Christmas Spirit into your small business marketing plan.